lambs on creep feed

American Lamb Board

Lamb Board Reports

The American Lamb Board provides information to the industry on lamb and sheep marketing in addition to the association’s Strategic Plan, return on investment, annual reports and financial information. These documents are downloadable in PDF.

Annual Reports

The American Lamb Board’s fiscal year is October 1 – September 30. At the end of each fiscal year, ALB prepares an annual report that includes financial expenditures and results of American Lamb checkoff programs. Contact us for additional reports.

Strategic Plan 2023-2028

Target:

By the end of 2028, show a 5% increase in demand and take 5% market share from imports

Marketing Goal:

Grow consumer demand for American Lamb

Research, Education and Innovation Goal:

Optimize/prioritize research and education efforts to improve product quality and consistency, increase productivity and grow the year-round supply of American Lamb

Industry Services Goal:

Expand awareness, understanding, engagement and involvement of stakeholders in the American Lamb Checkoff

Lamb Burger Promotion

Return on Investment

Studies

The American Lamb Board contracts with an independent research authority to measure the effectiveness of the American Lamb Checkoff.

Download Previous Reports

Financial Reports

ALB directors approve a fiscal budget and an independent audit is done at the end of each fiscal year. Contact us for older documents, which are available by email.

Quick Links