What We Do
ALB is committed to Five Core Strategies outlined in the Long Range Plan that aim to increase the demand for American Lamb.
- Grow awareness and increase usage of American Lamb among chefs and consumers.
- Promote and strengthen American Lamb’s Value Proposition.
- Improve the quality and consistency of American Lamb.
- Support industry efforts to increase domestic supplies of lamb.
- Collaborate and communicate with industry partners and stakeholders to expand efforts to address the first four strategies.