What We Do

ALB is committed to Five Core Strategies outlined in the Long Range Plan that aim to increase the demand for American Lamb.

  • Grow awareness and increase usage of American Lamb among chefs and consumers.
  • Promote and strengthen American Lamb’s Value Proposition.
  • Improve the quality and consistency of American Lamb.
  • Support industry efforts to increase domestic supplies of lamb.
  • Collaborate and communicate with industry partners and stakeholders to expand efforts to address the first four strategies.

Long Range Plan