The American Lamb Board has developed an ethnic marketing toolkit, designed to help educate suppliers, retailers and food distributors about the importance of the US Muslim and Hispanic communities as growing markets. Reaching these markets can help increase American Lamb awareness, consumption and sales. The toolkit includes: a sales presentation, new recipes and images, and a pasture to plate collateral piece. For more information visit the American Lamb Lovers website.

Hispanic Sales Presentation

Muslim Sales Presentation

Hispanic Marketing Toolkit

Muslim Marketing Toolkit


A number of Ethnic Marketing Studies have been conducted to help the Industry better understand the growing non-traditional market.